In today’s volatile automotive market, delivering a consistent, measurable, high quality customer experience globally is now key to success. Product differentiation is slim and brand loyalty no longer a given.

WBL Solutions helps create strategies to achieve results, both from the manufacturing perspective and across the global retailer network where huge, emerging markets provide the biggest opportunity but often have the least developed training infrastructure.

We look across the spectrum of people, process, content and technology to work out ways that people across the network can improve performance quickly and cost-efficiently. And we have extended the scope of this offering to helping educate the customer.

Recent projects have included global roll-outs of new learning infrastructures, multi-device authoring collaboration tools and process, use of Apps, AR and VR and a vast array of content from brand roll-outs, to sales, product, systems, technical, induction and customer service blended learning.

A changing market

Typically strong automotive markets are in decline, and smaller markets are picking up traction. Automotive firms are now faced with the challenge of responding strategically to this shift globally, creating a need for translated, localised learning content.

As well as this, the way consumers shop for vehicles is changing. Customers often do extensive research online before they reach the dealership, meaning they may be more informed about the vehicle they intend to buy than the salesperson. Constantly evolving auto-technology means that vehicle feature-lists change rapidly, making comprehensive product knowledge training critical to ensure salespeople can keep up with consumer knowledge.